In the past decade, the middle class in Latin America grew 50%, and now represents 30% of the population.
According to the experts, this growth is due economic boom from 2013 in Brazil and job creation.
Brazilians motivation to move up in life comes as no surprise.
With this briefing in mind, Bank of Brazil requested our team to build up a digital strategy to repositioning
the "Estilo" (A bank branch concept based for people with high income) brand in the digital media.
Celebrity Playlist Page
Agency: ISOBAR Brasil
Client: Bank of Brasil
Creative Director: Adriel Nunes
Senior Designer: Alex Lins (NYC)
Visual Designers: Luiz Soyer, Rafael Lucas
Ux Designers: Alex Lins and Rogério Pereira